Conversational Chatbots

The Incrementalist Graphic Neal Sofian
This week I am talking to Neal Sofian, CEO of Tuzag (@Tuzag_inc) a behavior optimization company and conversational chat bots. He was instrumental in setting up the “Free and Clear” smoking cessation program that managed to help so many quit smoking for life. We talk about the importance of culture and relationships and the way we connect with people by creating context and meaning that includes some important incremental steps:

  • The importance of expanding your understanding beyond your own domain of expertise
  • The key to success is focusing on changing behavior

He is humble in his contribution saying he hung around the inventors but was able to understand the possibilities of using these insights to change and influence behavior positively, even drawing on his own personal drivers for quitting smoking that put him at the bottom of the Grand Canyon for 8 days to help quit the habit.
Listen in to hear about their gender fluid bot “Jaimie” who uses technology to learn about individuals and your personal value beliefs and is able to tailor interactions that create the intimacy that can change prevalence.


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